The Ashura Procession aims to unite people from various backgrounds to spread the message of Imam Hussain (as), the message which reached its zenith on the day of Ashura. This day (Ashura) has a special significance to millions across the globe, it has become the day that everyone reignites and spreads the message of Karbala and Imam Hussain (as). That is why the procession is held on the day of Ashura. It is held in the morning as opposed to in the afternoon primarily because Imam Hussain (as) was martyred just after afternoon prayers.
Posted in: The Procession